Transportation

The Revolutionizing Transportation project combines cutting-edge technology and creative design to create an immersive and engaging experience for T-Mobile customers. The project comprises two main components: an Ideum touch table and a fabricated vehicle enclosure. The touch table is the control center, featuring a fully interactive user interface with various applications.

Users can enjoy a repertoire of apps, including Youtube, a calendar, a photo app for capturing and sharing selfies and group photos, as well as a fully functioning phone and text app connected to T-Mobile's robust communication network. The touch table also functions as a media hub, allowing users to play videos, music, and display documents, photos, and videos. Users can "cast" their media onto the vehicle enclosure's windows for a captivating visual display.

Envoy, in collaboration with Razmus Media, has expanded the Transportation experience by introducing additional features. This includes developing a CMS-driven music app that enables T-Mobile to curate and control the available playlist, ensuring users a personalized and enjoyable experience throughout their journey. The photo app has a wide-angle camera, perfect for capturing group photos within the vehicle. Furthermore, the project includes Youtube casting and a full-function Phone and TXT app integration.

To provide a unique and personalized experience, the Revolutionizing Transportation project integrates multiple API integrations. Users can choose a select avatar, set food and music preferences, and even place a custom (virtual) food order with their name displayed during the experience.

CREDITS

Creative Direction Production
ENVOY
Installation Design/Fabrication
Sparks
Unreal Engine Programming
Razmus Media
Unreal Engine Programming
iLLOGIKA
Unreal Engine Programming
Liberati

CLIENT

T-Mobile

Project Type

Real-Time / Unreal Engine

Agency

Envoy

Partners

ENVOY, iLLOGIKA

Services:

Unreal Engine Programming
API Development
Audio API integration
C++ & Blueprints
UPD integration
T-Mobile API
CMS integration

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Details

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Phase Breakdown

1. Research and Planning:‍

Conducting comprehensive market research to identify customer preferences and expectations in transportation experiences.
Collaborating with T-Mobile and Envoy to determine project objectives and deliverables.
Planning the integration of T-Mobile's communication network to ensure seamless connectivity throughout the experience.

2. Design and Development:

‍Designing an intuitive user interface for the Ideum touch table, ensuring ease of use and accessibility.
Leveraging Unreal Engine to build a visually stunning and interactive user environment.
Implementing multi-touch and context awareness capabilities across all applications to enhance user engagement.
Developing a touch keyboard and application interface with extensive emoji support for dynamic user interaction.
Creating a CMS-driven music app that empowers T-Mobile to control the available playlist, offering a personalized and enjoyable music experience.
Introducing a photos app with a wide-angle camera for capturing memorable moments within the vehicle.
Integrating T-Mobile's phone and SMS text API to provide users with full phone and messaging capabilities.

3. Testing and Iteration:

‍Conducting comprehensive testing to ensure the functionality and stability of all features and integrations.
Collecting user feedback and iterating on the design and experience based on user preferences and suggstions.
Addressing any technical issues or challenges discovered during the testing phase to deliver a seamless experience.

4. Deployment and Maintenance:‍

‍Deploying the Revolutionizing Transportation experience at T-Mobile stores and events, ensuring all technical aspects are properly set up and configured.
Providing ongoing maintenance and support to keep the experience running smoothly and address any issues.
Continuously monitoring user feedback and making necessary improvements to ensure an exceptional transportation experience for T-Mobile customers.

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Challenges:

Despite these challenges, the Revolutionizing Transportation project aims to transform how T-Mobile customers engage with transportation, providing an immersive and interactive experience that seamlessly integrates technology, entertainment, and communication.

Implementing multi-touch and context awareness across all applications allows seamless interaction and user engagement.
Leveraging Unreal Engine to create a visually stunning and immersive user experience requires expertise in the engine's capabilities and optimization techniques.
Integrating T-Mobile's phone and SMS text API to provide users seamless connectivity and functionality within the Transportation experience.
Designing and implementing a touch keyboard and application interface that supports extensive emoji support and enhances user interaction.
Developing a full-featured music application with CMS-driven playlist control to deliver a personalized and enjoyable music experience.
Creating a CMS-driven "my files" feature allows users to display videos, images, and documents on the touch table, offering a personalized and interactive media experience within the Transportation environment.

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